Inspired by Iceland: North America is a joint communications program that promotes tourism, services and products from Iceland in North America.

The program, supported by the Government of Iceland, unites the efforts of Business Iceland; The Icelandic Ministry of Foreign Affairs, Overseas Business Services and it´s members: Icelandic Trademark Holding, Icelandair, Icelandic Lamb, Blue Lagoon, 66°North, Isavia, Reyka Vodka, Icelandic Glacial Water, Icelandic Provisions, Ólafsson Gin, City of Reykjavik and Landsvirkjun.